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VAPE BELIEVERS The AirVape burst onto the portable vaporizer scene and quickly became a hit. We talk to the minds behind it to see why it’s a winner and what they have coming next. Sometimes you just have to believe. When telling the story of AirVape, there’s a lot to unpack — the design, the innovation, […]

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ERB TASTEMAKER PANEL Every issue we ask readers a question and collect the responses. For our June issue, we asked: What show do you plan on binge-watching this summer? Here’s what people had to say. “Master Of None. I’ve heard great things and I love Aziz Ansari.” — Aaron; Morristown, N.J.   “I’m going to […]

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THE GRUBDOWN We’ve talked about Oreos in this column before. Probably because of two simple facts: Oreos are delicious and Oreo keeps putting out odd flavors. It’s kind of turned into their thing. The latest one, well, it might take some hunting. Oreo has released Pop Rocks-infused cookies. They’re Fourth of July-themed, called Fireworks Oreos […]

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4 THE PEOPLE 20 Past 4 and More has four shops in Indianapolis and Fort Wayne. They’re built on two important ideas: keep it local and give people more than a typical smoke shop In the Indianapolis area, there’s a bustling chain of smoke shops that’s grown from one tiny shop to four. It sells quality glass, […]

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SRIRACHA: THE AMERICAN DREAM Sure, Sriracha is a delicious, world-famous hot sauce, but it’s also something more: It’s an entrepreneurial wunderkind. It’s the American Dream, bottled up and sold. When you grab a bottle of Sriracha — like so many of us do — squeeze it and spread it all over your food, do you […]

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