The ERB 50




In honor of ERB Magazine’s 50th issue, we’re counting down our 50 favorite icons from cannabis culture. Everything from Snoop Dogg to Oreos to Willie Nelson and Adult Swim.

Here we are, issue Number 50 of ERB Magazine. It’s been quite ride these past few years. And we’re thankful you’re here with us.

Fifty feels like we’ve accomplished a big round number but at the same time like we’re still just getting started. It’s not 100. Or 200. Or 500. We’ve still got a long road ahead, but 50 feels nice. We’re not going to sit here and pat ourselves on the back anymore, though. In honor of our 50th issues, we’ve devised something new for you, our faithful readers.

Welcome to The ERB 50. This is our countdown of our favorite 50 cannabis culture icons. And we’re not just talking about people, although there are many of those. We’re also talking about songs and TV shows and movies. Heck, even snacks make an appearance.

This list is fluid, meaning next year it could be different. We’re standing pretty solid on our top five, since they’re all time-tested icons. But the others? They could move around some. As you’ll see, the list is a mixture of famous stoners, things we consume (whether songs, movies or chips), influential brands and things we just think are part of the cannabis experience. We’re looking at you, cartoons and video games.

So without further ado, let’s dig in:


  1. “Reefer Madness”
  2. Stephen Colbert
  3. “Doobie Ashtray” by Devin the Dude
  4. Oreos


Oreos weren’t in “Reefer Madness” (the 1930s anti-marijuana movie that built an ironic cult following decades later) but they should have been. Yum! Colbert should do a remake and have Devin the Dude on the soundtrack. Just our opinion.


  1. Doug Benson
  2. The Diaz Brothers
  3. Kid Cudi


Comedians, MMA fighters and rappers (yes, in that order) — cannabis icons come from all walks of life and in all shapes and sizes.


  1. Jay & Silent Bob
  2. “Pineapple Express”
  3. Gary Johnson


Give this to Gary Johnson: He’s a former governor turned presidential candidate who spent some of his career as the CEO of a cannabis company. Give this to Jay & Silent Bob and the “Pineapple Express” dudes: We’d vote for them too.


  1. 2 Chainz
  2. Method Man and Redman
  3. Taco Bell


Taco Bell at 2 a.m.? Bro, we’ve all been there more than a few times. We bet 2 Chainz, Redman and Method Man can all relate.


  1. “Because I Got High” by Afroman
  2. “Mary Jane” by Rick James


One is a legend and one is a one-hit wonder, but both songs are eternal for different reasons and both are still in constant rotation.


  1. Zack Galifianakis
  2. “The Big Lebowski”
  3. “That 70s Show”


Let’s all remember “That 70s Show” was basically a network TV show about high-school kids getting high. Both Lebowski and Galifianakis need no introduction, dudes.


  1. “The Joker” by The Steve Miller Band
  2. Michael Phelps
  3. Harold & Kumar


Everybody here is actually a joker, smoker and a midnight toker. Even Phelps, the most dedicated Olympian in U.S. history. The Internet has the pics to prove it.


  1. Bill Maher
  2. Hunter S. Thompson
  3. Video games


Two wise men here. They’re great, but not as great as video games, which are always there for us, 24 hours per day, in any mental state. Bless you, video games. Who wants to play “Mario Kart” right now?


  1. Rihanna
  2. “Dazed & Confused”
  3. “I Got Five On It” by the Luniz


Both “I Got Five On It” and “Dazed & Confused” never get old. Ever. And if you’re wondering why Rihanna is on this list, you obviously don’t know enough young people — or follow her on Instagram, where she’s rarely seen without the stickiest of the icky.


  1. Dave Chappelle
  2. Seth Rogen
  3. Woody Harrelson


They’re all important in different ways: Harrelson as one of Hollywood’s most loyal legalization advocates, Rogen as a purveyor of pothead humor and Chappelle as Dave freakin’ Chappelle.


  1. The Marley Family
    This isn’t the only Marley reference on our list, we promise. But the Marleys as a whole deserve their own entry for their various ventures.


  1. Wiz Khalifa

Is it too early to call him the new-age Snoop Dogg?


  1. “Halfbaked”
    An entire movie about marijuana where the love interest in named Mary Jane? Perfection. And it has so many quotables. Abba Zaba is our only friend too.


  1. Jeff Spicoli

“Fast Times at Ridgemont High” wouldn’t have been the same without the greatest fictional stoner of all time.


  1. Sublime

The chillest band there ever was? Maybe.


  1. “Hey, Hey, Smoke Weed Everyday”

The eternal words of Nate Dogg from Dr. Dre and Snoop Dogg’s “Tha Next Episode” will live forever.


  1. Peter Tosh

If he had nothing else, Tosh’s song “Legalize It” would qualify him for this list. He’s in the top 15 because he’s reggae royalty and one of the most famous Wailers.


  1. Ricky Williams
    The most renowned pot-smoker in sports history, Williams has long been an advocate for football players using cannabis to medicate themselves.


  1. Adult Swim
    Trippy humor and animation ushered in a completely new era of cartoons, aimed preliminary at stoners.


  1. Doritos

The tortilla chip choice of stoners everywhere? Accept no substitute.


  1. Phish

The modern kings of jam-band music. Going to a Phish show and NOT smelling some reefer in the air would be a miracle.


  1. The Grateful Dead

Before Phish, there was The Dead. They’re so famous that people would pause their lives to follow them around on tour — and enjoy themselves very much in the parking lot before the show too. (If you know what we mean).


  1. Jimi Hendrix
    “Excuse me while I touch the sky.” Enough said. Jimi was a guitar legend and one of the trippiest dudes around. Of course, he’s in the top 10.


  1. Amendment 64
    It’s only been a few years, but we can’t understate the significance of Amendment 64, the proposition that legalized marijuana for recreational use in Colorado. It’s opened the door for other states in our union and it represented the dawn of a new era in the perception of cannabis.


  1. Cypress Hill

Hip-hop is well represented on this list, and that shouldn’t surprise you. But Cypress Hill has a special spot for numerous reasons — their timeless songs, their Smokeout music festival and B-Real’s many business ventures that reflect our industry.


  1. 420

If cannabis lovers speak their own language then “420” is their most common phrase. Even people who have never partook, know all about 420.


  1. Cheech & Chong

When you think about the stoners of the silver screen, there’s no one more important than Cheech & Chong. The comedy duo made their mark with movies such as “Up In Smoke” and “Still Smokin’.” They turned comedy into wide-ranging careers in the media and the smoking industry.


  1. Willie Nelson

No one on this list carries the prestige and legacy that Willie does — and that’s just talking about his music. Nelson is into the 60th year of a music career, still going strong into his 80s. He’s been a pot advocate almost the entire time, spreading the word in his songs and fighting with the law because of it. He’s an outlaw to the bone.


  1. Snoop Dogg

In the modern age, Snoop Dogg has become so beloved a character that he’s been able to make himself likable to mainstream America even though he’s a gangster rapper and prolific pot smoker. To people of a certain age, he’s the most famous pothead around.


  1. Bob Marley

In the end, there could only be Bob. Not only is he ubiquitous in cannabis culture, but he’s known the world around. Not only does his music never go out of style, but his wisdom and spirit have stayed with us every day since his death. There’s nothing cheesy about Bob Marley, nothing contrived. His spirit embodies the best of our culture.


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